Trends in international SEO

Trends in international SEO

Modern search engine promotion and its prospects in different countries.

Grigory Bogachev
Head of SEO, Media Com Russia

Search Engineers use a variety of different technological solutions for data acquisition and process automation. Below we have collected what tools are used in Russia, and what our foreign colleagues choose:
· Work with semantics and competitive analysis: Key-Collector, SEMRush, Just Magic;
· Technical audit, work with the structure and content: Screaming Frog, Deep Crawl, Netpeak Spider, Website Auditor, Rush-Analytics;
· External promotion: Ahrefs, Majestic;
· Analytics SERPs: SE Ranking.

Today, agencies create their own internal solutions. Of course, we are working in this direction. A separate, rather difficult question - tools for analytics SERP. How can you trust the received data? Practice shows that such tools have an error. It is important to remember about personalization of issue Thus, working with positions becomes the observation of trends, and progress in positions becomes increasingly meaningless.

Tim Eshenauer (Tim Eschenauer)
Head of SEO, GroupM. New York, USA

We give our specialists the opportunity to use the best SEO tools. Our team pays great attention to what we invest in. We are more likely to belong to the category of professionals who need to check all the tools by personal experience than simply to hear and know about them.

Below is a selection of tools that we most often used in 2018, and they will remain a priority for us in 2019:
· Technical Analysis: Botify and Screaming Frog
· Visibility analysis: STAT Search Analytics (now Moz)
· Analytics and competitive analysis: SEMRush and Hitwise
· External promotion: Ahrefs
· Local SEO: RioSEO

We also invest in the development of our own tools for integrated analysis in both paid and organic search.

Jake Whitten
SEO & CRO Directior, Wavemaker. Brisben, Australia

I would highlight Screaming Frog, Deep Crawl and SEMRush. More basic tools, such as ranking tools, lose market share, because they lack functionality, they are unstable. This pushed customers and us to focus on a smaller set of keywords, as well as other indicators, such as traffic and conversion. Today, the trend of creating internal tools stands out clearly, as customer requirements are becoming more complex.

Aykut Aslantas
Data & Technology Director, GroupM. Istanbul, Turkey

This year, there are “favorites”, among which are Ahrefs, SEOMonitor and KWfinder. Many new SEO tools lose popularity in a short time due to their inaccuracy. For example, many agencies have stopped using Search Metrics and turned to SEOMonitor. The reason is more accurate data provided, as well as a support service that works with our market.


Chris Gao (Chris Gao)
SEO Director, GroupM. Shanghai, China
For cross-platform behavioral tracking, we use our internal tool, which we call “Digital Detective”. This tool allows us to analyze the performance indicators of customer sites, to conduct analytics of competitors in the search. Also, “Digital Detective” has built-in automatic warning functionality if changes occur that require our attention.

SEO experts from all countries use almost the same set of tools, with the exception of China, which keeps aloof. Also, the Russian toolbox in comparison with foreign practitioners looks richer, since we have Yandex.

Cara Memasang Meta Tag Deskripsi dan Meta Tag Keywords di Blogger